Praxis Solutions Appoints Thomas Lux as Chief Financial Officer

Praxis Solutions, the growth infrastructure platform for the wealth and asset management industry, today announced the appointment of Thomas Lux as Chief Financial Officer. The appointment comes as Praxis scales rapidly across its three core business lines: strategic advisory, AI-enabled technology, and distribution services.
Lux brings more than three decades of finance leadership inside the firms that define the wealth management industry. He most recently served as Chief Financial Officer of Advisor360°, the wealth management technology platform. Before that, he held senior finance roles at Commonwealth Financial Network as Chief Accounting Officer, Advisor Group as Chief Financial Officer, and LPL Financial as EVP Finance and Acting Chief Financial Officer. Earlier in his career, he served as Chief Financial Officer of National Financial Services, Fidelity's clearing business.
At Praxis, Lux will lead finance, accounting, and financial strategy, building the infrastructure to support the firm's next phase of growth across advisory services, AI-enabled technology, and Praxis Distribution Partners.
"Tom has been the finance leader inside the firms our clients run, from the largest independent broker-dealer in the country to the technology platforms reshaping the industry," said Bill Dwyer, Founder and Executive Chairman of Praxis Solutions. "He knows how wealth management businesses actually work, and he knows what disciplined growth looks like. As Praxis scales, Tom gives us the financial foundation to do it right."
"Praxis is building real solutions for the financial services industry, and the Company's growth confirms it," said Lux. "The combination of experienced operators applying practical technology is rare, and the financial opportunity in front of this firm is significant. I look forward to helping the team scale with discipline."
About Praxis Solutions
Praxis Solutions builds growth infrastructure for the wealth and asset management industry. Combining strategic advisory services, AI-enabled technology, proprietary data, and execution capabilities, Praxis helps financial institutions transform intelligence into measurable growth. The firm's businesses include WealthHawk, an advisor-prospect matching and life-event intelligence platform; Praxis Distribution Partners, outsourced appointment-setting and wholesaler engagement; and a Technology-Enabled Services practice delivering AI consulting under Praxis's Think-Make-Do framework.
Media Contact
Will Dwyer Chief Marketing Officer Praxis Solutions, Inc. 978 273 5563 will@praxissolutions.com
